AdSense is changing its revenue-sharing model and paying publishers on an impression basis.
Google now pays publishers “per click” for ad clicks. Google says AdSense will soon pay “per impression,” the industry norm for display ads.
This will “provide a more uniform way for publishers to pay publishers for their ad space across Google’s products and third-party platforms, helping them compare with other technology providers they use.”
New AdSense revenue share structure
AdSense has disclosed industry-standard service costs for years. Publishers who utilize AdSense to commercialize their work keep 68%.
Google AdSense used to process fees in one transaction. We now divide AdSense revenue into buy-side and sell-side rates. After Google’s buy-side or third-party platforms take their cut, publishers get 80% of AdSense revenue for content.
When buying AdSense display advertising, Google advertising retains 15% of advertiser expenditure. Because Google Ads doesn’t charge per impression, many advertisers pay by click or conversion. On average, publishers will keep 68% of revenue.
Publishers keep 80% of AdSense display ad revenue after the third-party provider takes its fee. Google does not control or see how third-party platforms compute advertiser fees.
Per-impression publisher payments
AdSense will shortly switch from paying publishers per click to per impression. This move will make paying publishers for ad space across Google’s products and third-party platforms more uniform, helping them compare with other technology providers.
